
China ready to crack North American auto market CBC \|\| January 11, 2006 The North American car industry - already facing slumping sales and profits, along with increased competition from Japan, South Korea and Europe - will soon have a new worry, China. More specifically a Chinese automobile that will sell for less than anything built in North America. This week, the Chinese car company, Geely International Corp., became the first Chinese automaker to show off an automobile at the prestigious Detroit auto show. John Harmer, the vice-president of the company's U.S. division, says the Detroit show was history-making. "This is the first Chinese automobile to be shown to the American public. There are no Chinese automobiles in the American market," he said. Geely hopes to have its first model for sale in North America by 2009. The compact will sell for about $13,000. Article Posted at www.KnowledgeDrivenRevolution.com Some auto industry analysts says they don't believe Chinese cars will come in enough quantity, or with enough quality, to matter in terms of North American sales. But analyst Nick Margetts says the threat should be taken seriously. "It's a massive, massive country with a massive population and massive potential," said Margetts. Auto analyst Dennis Desrosiers agrees that the Big Three should pay attention. "It's very symbolic. It says that Detroit has lost its way, that the future is a global auto sector, it's not a North American based auto sector. That's what it really means." Chinese car manufacturers, analysts say, are also rapidly improving. "They're buying engineering from Germany, design from Italy. They're buying what they need around the world," said Jean Jennings, editor in chief of Automobile Magazine A second Chinese venture, Chery Automobile Co., led by Malcolm Bricklin, is hoping to start retailing in the U.S. next year, with other Chinese automakers joining in within the next few years. About KDR \| \| Home \| \| Weekly Features Archive	Weekly Weekly Features Archive
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China ready to crack North American auto market

CBC || January 11, 2006

The North American car industry - already facing slumping sales and profits, along with increased competition from Japan, South Korea and Europe - will soon have a new worry, China.

More specifically a Chinese automobile that will sell for less than anything built in North America.

This week, the Chinese car company, Geely International Corp., became the first Chinese automaker to show off an automobile at the prestigious Detroit auto show.

John Harmer, the vice-president of the company's U.S. division, says the Detroit show was history-making. "This is the first Chinese automobile to be shown to the American public. There are no Chinese automobiles in the American market," he said.

Geely hopes to have its first model for sale in North America by 2009. The compact will sell for about $13,000.

Article Posted at www.KnowledgeDrivenRevolution.com

Some auto industry analysts says they don't believe Chinese cars will come in enough quantity, or with enough quality, to matter in terms of North American sales. But analyst Nick Margetts says the threat should be taken seriously. "It's a massive, massive country with a massive population and massive potential," said Margetts.

Auto analyst Dennis Desrosiers agrees that the Big Three should pay attention. "It's very symbolic. It says that Detroit has lost its way, that the future is a global auto sector, it's not a North American based auto sector. That's what it really means."

Chinese car manufacturers, analysts say, are also rapidly improving.

"They're buying engineering from Germany, design from Italy. They're buying what they need around the world," said Jean Jennings, editor in chief of Automobile Magazine

A second Chinese venture, Chery Automobile Co., led by Malcolm Bricklin, is hoping to start retailing in the U.S. next year, with other Chinese automakers joining in within the next few years.

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