U.S. schools to become pop-free
CBC News || May 23, 2006
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In an effort to combat child obesity, about 35 million students in the United States will no longer be able to buy regular soft drinks at school.
Major beverage distributors and anti-obesity advocates have reached a deal, brokered by the William J. Clinton Foundation, to restrict the selection in vending machines.
Only water, juice and low-fat milks will be sold in elementary and middle schools.
In high schools, diet soda will still be sold, as will unsweetened teas, sports drinks and flavoured water.
Article Posted at www.KnowledgeDrivenRevolution.com
Whole milk will no longer be offered to any schools because of its high calorie content.
The agreement should reach an estimated 87 per cent of the school drink market, said Susan Neely, the president and chief executive officer of the American Beverage Association.
Along with her group, the deal's signatories include industry giants such as Coca-Cola Co., PepsiCo Inc. and Cadbury Schweppes PLC.
Nearly 35 million students nationwide will be affected, said the Alliance for a Healthier Generation, which worked with Clinton's foundation and the American Heart Association on the deal.
"This is really the beginning of a major effort to modify childhood obesity at the level of the school systems," Robert Eckel, president of the American Heart Association, told the Associated Press.
Canadian schools have taken similar approaches with the Canadian soft drink industry, which has voluntarily withdrawn carbonated drinks from primary and middle schools across the country.

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